Every business has its own tone for social media content creation. After all, if all businesses simply echoed each other, it would get boring to read pretty quickly. You'll need to find the best way to stand out from your competitors. With that in mind, here are some questions you can ask to start to define your business' tone:

What Type of Language Will You Use?

Are you going to be the type of business who says something cheeky and bold? Will you be even a bit irreverent? Or are you trying to position yourself as an expert on your social media platforms, posting insightful content and weighing in on important issues? Whatever style you choose, you will be engaging with a very select audience. It is important that you get the language tone right from the beginning so that you don't confuse or alienate your readers. 

What Types of Content Will You Post? 

Additionally, the types of people who will be reading certain content types vary. Someone who is willing to read a longer article or watch a video will have a bit more time on their hands. Someone who wants to look at pictures or short tweets may not be the person who is going to choose a longer post. The type of content, whether it be written or purely graphic, also signals different levels of engagement. Depending on what you're trying to sell, you might be looking to reach either of these types of audiences. 

How Engaged Will You Be?

Are you planning to respond back to individual comments? Are you going to be a little more removed from your social media pages? How often does your business need to be posting? These are some of the questions to ask when you are deciding what kind of personality you want your business to have on social media outlets. 

Business social media creation is no joke, and that is why it's often left up to the experts. It could be helpful to at least have a social media expert start your accounts, giving them great pictures and content to get the ball rolling. Once you have a bit of a following, your social media consultant can start to teach you the basics of content curation, such as what to post and how often to post, so that you can start to engage with your audience like a pro.